Project 01 · Installation · Portraits
Why We Click
ClientFujifilm × XP Music Futures
RoleConcept, creative direction & photography
EditionXP Music Futures, fifth edition
PlaceRiyadh
The story
An interactive photo booth created with Fujifilm for XP Music Futures.
Through mirrors, screens and candid photography, the installation captured people not just as they appeared, but as they felt in the moment. Built for everyone, all ages. And yes… it worked.
Let’s make the next frame.